Associate Director, Media Investment
Company: Tombras
Location: Knoxville
Posted on: March 3, 2025
Job Description:
Tombras, an independent, 400+ person, national full-service
advertising agency is searching for an Associate Director, Media
Investment to join our team.Where you'll be working: Knoxville or
Atlanta. Relocation assistance may be provided.The Associate
Director, Media Investment will play a critical role in leading and
managing the digital investments team, overseeing the planning,
execution, and optimization of digital advertising campaigns. This
role requires a deep understanding of digital media planning,
buying, and performance analysis in the Direct and Programmatic
space. The ideal candidate will possess strong leadership skills,
strategic thinking, and the ability to drive maximum return on
investment (ROI) for our clients' campaigns.What you will be
doing:
- Leadership and Team Management: Provide leadership and
mentorship to the digital investments team, ensuring the team's
success and fostering a collaborative work environment. Set team
goals, monitor performance, and provide guidance and support to
drive exceptional results.
- Strategic Planning: Develop comprehensive Programmatic and
Direct digital media strategies aligned with client objectives,
target audience, and market trends. Collaborate with
cross-functional teams to ensure strategies integrate seamlessly
with overall marketing initiatives.
- Campaign Execution and Optimization: Oversee the end-to-end
execution of digital advertising campaigns across multiple the
Direct and Programmatic space. Monitor campaign performance,
analyze data, and identify optimization opportunities to improve
ROI and campaign effectiveness.
- Media Planning and Buying: Collaborate with clients and
internal stakeholders to determine media budgets and develop
strategic media plans. Execute media buys, negotiate rates, and
manage relationships with media vendors to ensure campaign
success.
- Budget Management: Ensure effective allocation of media budgets
across campaigns, platforms, and tactics. Monitor budget
utilization and provide strategic recommendations for optimization
and maximizing ROI.
- Client Collaboration: Serve as a key point of contact for
clients, understanding their business goals and collaborating to
develop tailored digital media strategies. Communicate campaign
performance, insights, and recommendations in a clear and
compelling manner.
- Reporting and Analysis: Generate comprehensive reports and
performance dashboards to track campaign progress, identify trends,
and communicate results to internal teams and clients. Provide
strategic insights and actionable recommendations for ongoing
campaign optimization.
- Industry Insights: Stay up to date with industry trends,
emerging technologies, and best practices in digital media planning
and buying. Apply industry insights to drive innovation, enhance
campaign effectiveness, and deliver exceptional results for
clients.
- Collaboration and Coordination: Foster strong working
relationships with internal teams, including creative, account
management, and data analytics. Collaborate to deliver integrated
and cohesive campaigns that meet client objectives.What you bring:
- Experience: 10+ years of experience in digital media planning,
buying, or advertising, with a focus on Direct and Programmatic
digital investments. Significant experience in a leadership or
managerial role is essential.
- Digital Advertising Expertise: In-depth knowledge of digital
advertising platforms, including programmatic advertising and other
relevant tools. Familiarity with data management platforms (DMPs)
and customer relationship management (CRM) systems is a plus.
- Leadership Abilities: Excellent leadership and team management
skills, with the ability to inspire and mentor a team. Strong
communication and interpersonal skills to collaborate effectively
with team members and clients.
- Strategic Thinking: Proven ability to develop and execute
comprehensive digital media strategies aligned with business goals,
target audience behavior, and market dynamics. Demonstrated
expertise in campaign optimization and driving ROI.
- Analytical Skills: Strong analytical and problem-solving
skills, with the ability to interpret complex data sets, derive
actionable insights, and make data-driven recommendations for
campaign optimization.
- Results-oriented: A track record of delivering exceptional
results and exceeding client expectations. Ability to work under
pressure and meet deadlines in a fast-paced agency
environment.
- Business Acumen: Strong business acumen with the ability to
understand clients' business objectives and leverage digital
investments to drive growth and success.Why Join Tombras' Media
team?We're a media person's dream: data AND creatively driven. Work
with leading clients in a variety of categories, working daily with
award-winning channel teams and we are industry leaders in building
cutting-edge partnerships, driving innovation, storytelling and
bringing it all together with our top-notch analytics practice.Why
you'll want to work at Tombras:You'll be joining one of the top
independent agencies in North America. Connecting Data & Creativity
for Business Results is working for our clients and creating a
flywheel effect fueling both client and agency growth. You'll be a
part of a highly creative agency that has been recognized by AdAge,
Adweek, Communication Arts, Fast Company, Forbes and Fortune.
Tombras was named Ad Age's 2024 Independent Agency of the Year and
an AdAge A-List Standout Agency in 2022 and 2023.Tombras
Benefits:Family - It comes first, on every list. Tombras has been
family-run since day 1, we strive to facilitate a family-oriented
environment rooted in supporting one another.Dog-friendly office
(Knoxville)Unlimited PTOGenerous parental leave for primary and
non-primary caregivers.Medical (PPO or High Deductible option) for
employee + dependents401(k) Participation + 3% employer
matchEmployer-paid Dental & VisionA company culture of promotions
from within and an atmosphere allowing for varied and rapid career
development.New, Modern building in Downtown KnoxvilleWant more
reasons to work at Tombras? Check out the latestand.Tombras is
proud to be an equal opportunity employer dedicated to pursuing and
hiring a diverse workforce.This job description is not designed to
cover or contain a comprehensive listing of activities, duties or
responsibilities that are required of the employee. Duties,
responsibilities and activities may change or new ones may be
assigned at any time with or without notice. Job may require
traveling overnight, driving long distances as required and sitting
for extended periods of time with occasional walking and standing
and occasionally lifting or carrying articles weighing less than 10
pounds.
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Keywords: Tombras, Knoxville , Associate Director, Media Investment, Executive , Knoxville, Tennessee
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